The Souled Store, India’s most-loved casual wear brand — started by four pop culture enthusiasts, Vedang Patel, Harsh Lal, Aditya Sharma and Rohin Samtaney, in 2013 — has now opened doors to its biggest-ever store in Bengaluru! The store spreads across 5000 sq. ft. in the city’s favourite shopping destination – Indiranagar.
It aims to not only bring to Bengaluru a host of their new and best casual wear options from not only their merchandise partners Marvel, Disney, Warner Bros., IPL, Viacom18 and more, but also bring forth new collections of stunning The Souled Store Originals and the World’s Best Supima T-shirts. The outlet, spanning across two floors has room for multiple experiences too. The area is being built in a way to enable like-minded people to interact with each other and share their love of comics, superheroes and just really great clothes! The space will also host open mics and special events on a timely basis.
Commenting on the launch of the new store, Co-Founder of The Souled Store, Harsh Lal said, “Over the years, The Souled Store has emerged as one of the most loved brands in the pop culture space and we aspire to recreate that same level of excitement and loyalty for our consumers in Bengaluru. We are confident that the launch will not only delight the people of Bengaluru but also strategically complement our portfolio and fortify The Souled Store’s leadership in the apparel domain.” This is The Souled Store’s sixth brick-and-mortar outlet in India. The brand operates four The Souled Store outlets in Mumbai and one in Pune. The brand has 3+ million customer base and 150+ licenses – garnered via its online and offline presence. The brand has plans to open 50+ stores over the next three years.
Since its inception, The Souled Store has been setting new benchmarks every year, with its last highlight being an investment from Bollywood starlet, Sara Ali Khan. Fashionistas can purchase their merchandise collection online too on https://www.thesouledstore.com/ or visit the brand’s newest store. The brand’s product portfolio includes t-shirts, joggers, boxers, shirts, polos, jackets, sweaters, hoodies, backpacks to name a few.